So you can’t wait to finally be able to buy the highly anticipated Apple iPhone 4S so you can impress your family and friends with the status symbol that is yet to become the most coveted gadget of the year? Does this sound like you? You need help! Not help to buy iPhone 4S, but rather help to NOT buy iPhone 4S.
It may come as a surprise for you to learn that you don’t actually need the iPhone 4S. The iPhone 4S won’t look after your kids, pay your mortgage, or love you back, it is just a mobile internet device. There are many others like it. The iPhone 4S will be marginally better than the iPhone 4. Brace yourself as what you are about to read may shock you.
- In May 2011 a 17 year old boy from china sold his left kidney for an iPad 2 and MacBook
- A few months ago, using a social networking site, a Chinese teen advertised her virginity in exchange of an iPhone 4.
This iFrenzy is totally out of control! Now with the imminent launch of the iPhone 4S we have witnessed even more of this iFrenzy as the internet is flooded with websites, blogs and social media posts of iPhone 4S news and rumours. Many avid iPhone fans seem to have nothing better to do with their time except trawl the net hoping to discover even just a tiny breadcrumb of information on the iPhone 4S. All the while, the information being “leaked” is either coming straight from Apple’s marketing team or it’s simply false information by webmasters who want to build Google rankings for the term iPhone 4S.
In the case of webmasters building rankings, the method is to write lots of garbage about the iPhone 4S, in the hope that gullible iPhone fanatics believe it and backlink over to it from across the web, resulting in top website rankings for valuable search terms such as ‘Buy iPhone 4S’so that when the iPhone 4S is finally released, these webmasters will use these high ranking websites to actually sell the iPhone 4S!
In the case of insider leaks, handpicked documents containing inside info or illicit photos are deliberately allowed enter the public domain. This is effectively a viral marketing campaign by Apple themselves! The leaked information is negligible but the impact is huge. The news of leaked material quickly spreads across the web making headlines on online news resources. The result is that iPhone fans keep talking and thinking about the iPhone 4S. With contradicting info being leaked so often, enthusiasts begin to debate what the credibility of the leaks and try to decipher the truth from the fiction. The speculation causes debate. The debate heats up, generating further interest and attracting even more publicity. The launch of the iPhone 4S is no longer about getting a phone, it is about seeing who was right and who wasn’t. Its about getting your hands on the most talked about product of the year!
Apple’s marketing plan has been a roaring success! A survey by PriceGrabber conducted in the US with 3000 people has revealed that 35% of consumers would be happy to buy the iPhone 4S without even seeing it first!
When the iPhone 4S finally launches Apple will be laughing all the way to the bank! They have managed to create huge product awareness and demand for a product that does not even exist! The best part for Apple’s marketing strategy is the cost! The multibillion dollar corporation that is Apple, gets all of this promotion absolutely free! All Apple had to do was drop a few contradictory breadcrumbs and then we, the consumers, did the rest! We really should to admire their ingenuity. It is this ingenuity that has been an integral part of Apple’s success and has helped make the Apple iPhone 4S the no.1 phone on the market.